General Staffing Full-time ⭐ Featured

Marketing Campaign Specialist

📍 Chennai 💼 2-4 years 💰 4-7 LPA (incl. variables) Posted 1 day ago

Location

Chennai

Job Type

Full-time

Experience

2-4 years

Salary

4-7 LPA (incl. variables)

About This Role

We are seeking a proactive, detail-oriented, and highly organized Marketing Campaign Specialist with 2–4 years of relevant experience to join our clients Global Marketing Operations team.


This role supports the execution and management of digital marketing activities across multiple channels, including email, websites, landing pages, forms, banners, and future digital engagement channels. The successful candidate will work closely with global and regional marketing teams to build, deploy, optimize, and maintain digital campaigns and digital experiences, as well as support localization and translation processes across multiple markets and languages.

Key Responsibilities

  1. Digital Campaign Execution: Build, test, QA, and deploy digital marketing campaigns across email, SMS, landing pages, and forms using marketing automation platforms (Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot).
  2. Website & CMS Management:Create, update, and maintain website content, landing pages, forms, banners, and pop-ups using CMS platforms (Optimizely, WordPress).
  3. Translation & Localization: Coordinate and manage translation and localization workflows across global regions, working with internal teams, translation providers, and AI-supported translation tools.
  4. Digital Asset & Data Management: Manage campaign components, audience segmentation, targeting activities, and campaign data validation in collaboration with CRM and MarTech teams.
  5. Performance Monitoring & Optimization:Track campaign performance, identify continuous improvement opportunities, and support reporting and analytics.
  6. Global Team Collaboration: Work smoothly with teams located across multiple regions and time zones, managing project priorities, timelines, and deliverables.

Requirements

Education & Experience

  1. Bachelor's degree in Marketing, Business, Communications, IT, or a related field.
  2. 2–4 years of relevant experience in digital marketing, marketing operations, campaign execution, or website management.
  3. Direct experience working with marketing automation platforms and content management systems.


Technical Skills & Competencies

  1. Required Experience with marketing automation platforms (SFMC, Eloqua, Marketo, HubSpot) and CMS platforms (WordPress, Optimizely, Drupal).
  2. Technical Proficiency: Basic HTMLreading/editing skills and comfort using AI tools (Claude, Copilot, ChatGPT).
  3. Attention to Detail: Exceptional commitment to quality, data accuracy, and execution precision.


Communication & Soft Skills

  1. Strong and effective written and verbal English communication skills for global stakeholder interaction.
  2. Proven ability to work independently while collaborating efficiently with global teams

Required Skills

Marketing Automation CMS Salesforce Marketing Cloud HubSpot Marketo WordPress Optimizely HTML Digital Marketing Translation & Localization
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